New Year, New Opportunities (and a new blog).

Hey, it’s Jacob from CopyGen!

New Year, New Opportunities (and a new blog).

Let’s kick off the year by clearing out some winter inventory with a standout email campaign strategy.

Email Campaign Calendars

An effective email campaign calendar keeps your audience engaged while driving steady revenue. A strategic calendar will:

• Maintain engagement without overwhelming your subscribers

• Offer a balanced mix of valuable content, promotions, and storytelling

• Build momentum for upcoming product launches and events

Setting Goals and Strategy

Let’s take Hydro Flask as an example to plan their calendar. We want to achieve four key goals:

1. Engagement: Reconnect with the audience after the holidays.

2. Revenue: Clear out inventory with targeted promotions.

3. Education: Establish Hydro Flask as the go-to brand for style and hydration this year.

4. Brand Building: Share user-generated content and highlight eco-friendly initiatives.

Types of Emails to Send in January

• Welcome Back Emails (2 emails)
  Start the month with personal touches.
  Example: “New Year, New Hydration Goals!”
  Include hydration tips and showcase your bestsellers.

• Promotional Emails (5 emails)
  Drive sales for winter items or bundle deals.
  Example: “Winter Clearance – Save Up to 30% on Select Bottles!”

• Educational Content (3 emails)
  Focus on hydration tips, fitness resolutions, or sustainability.
  Example: “5 Tips to Stay Hydrated and Crush Your Fitness Goals in 2025.”

• Social Proof/User-Generated Content (2 emails)
  Build trust by sharing reviews and stories from real customers.
  Example: “Why Thousands Trust Hydro Flask for Every Adventure.”

• Product Highlights/New Arrivals (2 emails)
  Showcase your bestsellers or introduce new products for 2024.
  Example: “The Ultimate Travel Companion: Discover Our New Tumbler!”

• Reactivation Campaigns (1-2 emails)
  Target inactive subscribers with exclusive offers.
  Example: “We Miss You! Enjoy 20% Off to Get You Back on Track.”

• Last-Minute Flash Sale (1 email)
  Create urgency with a one-day-only deal to wrap up the month.
  Example: “One Day Only: 25% Off All Insulated Bottles!”