Top 10 Podcasts Every Copywriter and Marketer Should Be Listening To
If you're looking to dive into copywriting and marketing through podcasts, you're in luck! There are plenty of excellent shows that provide valuable insights, tips, and interviews with industry experts. Here are some of the most popular and highly regarded podcasts in the world of copywriting and marketing:
1. "The Copywriter Club Podcast"
Hosted by Kira Hug and Rob Marsh, this podcast is a must-listen for aspiring and seasoned copywriters alike. It features interviews with top copywriters, marketing experts, and business owners, providing actionable insights on writing persuasive copy and growing your copywriting business.
Why listen? It's packed with practical tips, strategies, and inspiration for improving your copywriting craft and building a successful career.
2. "Call to Action" by Unbounce
This podcast by Unbounce is focused on conversion optimization and how to turn visitors into customers. It explores key aspects of online marketing, such as landing page optimization, email marketing, A/B testing, and more.
Why listen? If you want to learn how to optimize your copy for better conversions, this is the perfect show to get actionable advice from experts in the field.
3. "Marketing School: Digital Marketing and Online Marketing Tips"
Hosted by Neil Patel and Eric Siu, this podcast delivers bite-sized marketing lessons daily. They cover a broad range of topics, from SEO and social media marketing to conversion optimization and copywriting tips.
Why listen? The episodes are short and packed with useful tips, making it easy to get your daily dose of marketing wisdom in a brief amount of time.
4. "The Content Strategy Podcast"
Hosted by Kristina Halvorson, this podcast dives into the intricacies of content strategy, which is a crucial element of effective copywriting and digital marketing. It focuses on content creation, optimization, and scaling content strategies for businesses.
Why listen? It’s perfect for anyone who wants to understand how content fits into the larger marketing picture and how to create content that drives results.
5. "Online Marketing Made Easy" by Amy Porterfield
Amy Porterfield’s podcast covers a wide range of marketing topics, including email marketing, content creation, list-building, and strategies for growing your business online.
Why listen? Amy’s straightforward, actionable advice helps marketers build and scale successful online businesses. If you're interested in both copywriting and overall marketing strategy, this podcast is a great resource.
6. "Copy Chief Radio"
Hosted by Kevin Rogers, the founder of Copy Chief, this podcast is all about helping copywriters improve their skills and grow their businesses. It features expert interviews, copy critiques, and discussions about the world of direct response copywriting.
Why listen? It’s perfect for copywriters who want to refine their craft, find new clients, and learn more about the business side of copywriting.
7. "The GaryVee Audio Experience" by Gary Vaynerchuk
Gary Vaynerchuk is a powerhouse in the world of marketing, and his podcast is a mix of motivational talks, interviews, and practical marketing tips. While it’s not strictly focused on copywriting, it’s a great resource for understanding the broader landscape of marketing, branding, and business growth.
Why listen? If you’re looking for a dose of inspiration and marketing wisdom from one of the best in the industry, this podcast is a great way to learn how to connect with your audience.
8. "Content Inc." by Joe Pulizzi
Joe Pulizzi, the founder of the Content Marketing Institute, hosts this podcast focused on content-driven business models. He shares advice on how to build a content strategy that attracts customers and creates long-term business success.
Why listen? It’s perfect for marketers looking to leverage content marketing to create a sustainable business and drive more leads.
9. "Marketing Over Coffee"
Hosted by John Wall and Christopher Penn, this podcast covers a wide range of marketing topics, including digital marketing, data analytics, and, of course, copywriting. The show is informative and entertaining, often featuring expert guests and case studies.
Why listen? If you like to stay up-to-date with marketing trends and strategies, this is a great show to follow.
10. "The Gary Halbert Letter Podcast"
Gary Halbert, one of the most influential copywriters of all time, has left behind a treasure trove of marketing wisdom in the form of his letters. This podcast brings his legendary copywriting advice to life.
Why listen? If you're serious about direct response copywriting, Halbert’s insights are invaluable, and this podcast makes his teachings accessible and engaging.
These podcasts offer a mix of expert interviews, actionable marketing strategies, and practical tips to enhance both your copywriting and broader marketing skills. Whether you're a beginner or a seasoned pro, these shows can help you stay informed, inspired, and ahead of the curve.