10 Must-Read Books Every Copywriter Should Own
1. "The Adweek Copywriting Handbook" by Joseph Sugarman
This is a classic in the world of copywriting. Joseph Sugarman, a legendary direct response copywriter, shares his valuable insights and strategies that have helped sell billions of dollars’ worth of products. The book covers the psychology behind persuasive writing, how to craft headlines, and how to keep readers engaged.
2. "Ogilvy on Advertising" by David Ogilvy
David Ogilvy, often referred to as the "Father of Advertising," offers a wealth of knowledge in this book. It's packed with tips, real-life examples, and timeless wisdom on creating advertisements that work. It covers everything from writing ads to choosing the right media, all with Ogilvy’s distinctive style.
3. "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath
While not solely a copywriting book, "Made to Stick" is an essential read for anyone in marketing and communication. The Heath brothers explore why some ideas "stick" in people's minds while others are forgotten. This book can help copywriters learn how to craft messages that resonate and remain memorable.
4. "Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content" by Ann Handley
Ann Handley provides a straightforward, easy-to-follow guide to writing in the digital age. The book emphasizes the importance of writing clear, concise, and engaging content—skills that are crucial for copywriters in any medium, from blogs to email campaigns.
5. "The Copywriter's Handbook" by Robert Bly
This book is another staple for copywriters, especially beginners. Robert Bly’s practical advice is full of useful tips on writing for different media, from direct mail to online ads. It covers all the basics, such as crafting compelling headlines, calls to action, and writing for different types of audiences.
6. "Breakthrough Advertising" by Eugene M. Schwartz
Considered by many to be one of the best books on the psychology of advertising and copywriting, "Breakthrough Advertising" explores how to write ads that tap into consumer desires and motivations. While it's more advanced, it’s a must-read for any serious copywriter looking to elevate their skills.
7. "The Ultimate Sales Letter" by Dan Kennedy
Dan Kennedy’s book is a practical guide to writing sales letters that convert. He dives deep into the structure of a great sales letter, how to use persuasive language, and how to speak directly to your audience’s pain points. This book is particularly helpful for direct response copywriters.
8. "Influence: The Psychology of Persuasion" by Robert B. Cialdini
While not specifically a copywriting book, "Influence" is an essential read for anyone who writes persuasively. Cialdini’s exploration of the six principles of influence—reciprocity, commitment, social proof, authority, liking, and scarcity—can greatly inform a copywriter’s approach to writing persuasive content.
9. "Copywriting Secrets: How Everyone Can Write Copy That Sells" by Jim Edwards
Jim Edwards simplifies the art of copywriting by providing easy-to-follow strategies to write copy that grabs attention and drives sales. This book is perfect for beginners and those looking to boost their writing results.
10. "The Boron Letters" by Gary Halbert
Gary Halbert was a legendary copywriter, and "The Boron Letters" is a collection of letters he wrote to his son, teaching him the principles of copywriting. The book offers practical insights into writing persuasive copy, creating effective headlines, and developing strong offers.
These books cover a broad spectrum of copywriting techniques—from the basics to advanced strategies—allowing you to continually improve your skills and master the art of persuasive writing. Happy reading!